Monday, June 29, 2009

Tips For Artists and Crafters: Selling At Art Shows - Why Isn't My Art Selling?

This is the introduction to a 6-part series on increasing your art sales. I am always happy to share what I have learned at my art shows, so if I do not cover an issue of particular importance to you in this series, feel free to post a question. Although this information may not work for everybody, and mostly pertains to painting and photography, some of it could apply to other mediums as well.

You have excellent art, priced right and nicely displayed, but you are not making any sales. If you are having an off weekend, hang in there and don’t give up, it happens to everyone. Sales are very much dependent on the right customer coming through at the right time in a buying frame of mind who likes your work. But, if you have had several shows in a row with low or no sales when other artists are doing well, then perhaps you need to make some changes. This happens to me occasionally, and when it does, I start questioning what I am doing or not doing to cause the problem. Basically, my advice in a nutshell is if it's not working try something different. If you are interested in more details, continue to monitor my blog for the next installments.

Next: Is Your Art Priced Right?

Saturday, June 27, 2009

Austin Fashion Week Trunk Show

You're invited - Austin Fashion Week - Coral Reef Dreams Ocean Inspired Jewelry Trunk Show @ Roxann's Specialty Boutique 2900 West Anderson Ln. Ste. H, July 14 4:30-7:00. I will be rolling out my newest creations.

Don't forget to vote for your favorite designers -

Thursday, June 25, 2009

Don't Give Your Art Away

The attached letter came yesterday via email from the U.T. School of Biological Sciences. It's not a request from a charity, but from people who make a heck of a lot more money than artists do, in my case I would bet at least tenfold. I get a lot of these, some from good causes, many of them are scams, but this one got to me, maybe I was in a bad mood, or maybe just the last straw, I don't know, but I'm tired of getting these. Here is my reply:

Dear Mr. Franklin,

Per the notice on the contact page of my website, I ignore requests for donations of art. I donate a percentage of my art sales to coral reef conservation organizations and my husband and I donate a considerable amount of time, money and household goods to health and humanitarian organizations. There is a misconception about donated art being tax-deductible, only the materials used to create the art, not the value of the finished product is tax deductable. You are welcome to purchase a print on my website They are reasonably priced and coral reef conservation is a great cause to support.

Pauline Walsh Jacobson


June 24, 2009

Dear Ms. Jacobson,

Good day! I just wanted to follow up on a letter I mailed to you a few weeks ago regarding a possible door prize donation for the U.T. School of Biological Sciences Staff Appreciation Luncheon to be held on July 15th, 2009. It is our hope that you might be willing to donate something (a gift certificate for one of your prints, etc.) that we can give to one or more of our staff members as a door prize. If you are interested in donating, or if you have any questions, please feel free to contact me by replying to this e-mail or by calling me at _____.

As I mentioned in my letter, we realize that in the current economy many are tightening their belts and we will understand if you cannot help out, but even something small would be great. Just remember, we are a non-profit educational organization and donated items are tax-deductible. Thank you for your time and I look forward to hearing from you.


Steve Franklin

P.S. In case it helps in making a decision, I thought I should remind you of our plans for thanking our donors after the event. We will be putting up a thank you page in the news section of our main site ( which will list all of the businesses who helped us out and provide links to their websites. We hope this might help generate a tiny bit of extra business for those who donate.

Steve Franklin
Editor of In Vivo
Administrative Associate
Director's Office
School of Biological Sciences
The University of Texas at Austin

Tuesday, June 23, 2009

Austin Fashion Week, July 13-19

I just learned that Coral Reef Dreams jewelry has been juried to participate in Austin Fashion Week! I will be hosted by Roxann's Specialty Boutique at 2900 W Anderson Ln. I will post more info as it becomes available. Click on the title above to go to Austin Fashion Week's website.

Wednesday, June 17, 2009


I've been searching for larimar on the web to make jewelry with - very expensive. Bought some cabs to wire wrap. According to wikipedia, Larimar is a rare blue variety of pectolite found only in the Dominican Republic, in the Caribbean. Its coloration varies from white, light-blue, green-blue to deep blue. It is known as the dolphin stone, or Atlantis stone. Here's a photo of one of my most recent pieces made with Larimar:

Tuesday, June 16, 2009

Artist Reception at Happy Trails Gallery, Fri. June 26 4:30-7

Invitation from Steve and Robin at Happy Trails Gallery:

Howdy Partners,

We will have our next artist reception Friday, June 26th from 4:30-7:00 p.m. at Happy Trails Gallery in Northcross Mall. Art and photography by Robin Maca, Steve Reitz, Sue Kemp, Eileen Pestorius, Pauline Walsh Jacobson and others will be featured. Hope to see you all there!

Celebrate Friday with Art and Wine:

Date: Friday, June 26, 2009
Time: 4:30pm - 7:00pm
Location: The Gallery of Salons, Northcross Mall
Street: 2525 West Anderson Ln.

Monday, June 15, 2009

Gift From The Sea

"One cannot collect all the beautiful shells on the beach; one can collect only a few, and they are more beautiful if they are few." --Anne Morrow Lindbergh from Gift From The Sea

I love this book, and highly recommend it.

Wednesday, June 10, 2009

Another Etsy Treasury

Another piece of CoralReefDreams jewelry is featured in an Etsy treasury: This one's called Surf City, A taste of Santa Monica and Venice Beach Style From Around the Hood. It was created by Donnielle ( My piece is called Venice Beach, and is a simple surfer style necklace of sterling silver and turquoise on a faux leather slip knot cord - Thanks Donnielle!

Thursday, June 4, 2009

On Vacation

I'm on vacation right now, will post more after I return on June 14.